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  • Marketing Analyst

  • Business: Benchmarx
  • Sector: Marketing
  • Location: Northampton, Northamptonshire
  • Salary: Competitive + Excellent Benefits
  • Hours of work: 40 Hours P/W 8:30 - 17:00 Monday to Friday
  • Position type: Permanent
  • Job type: Full Time
  • Date posted: 10-Apr-2019
  • Job reference: 20954

Job Description

Marketing Analyst

Benchmarx - Northampton - Lakeside

£Competitive Salary + Benefits

We are currently recruiting for a Marketing Analyst working within the Benchmarx Marketing Team. You will be responsible for the collection and interpretation of information of market conditions and consumer behaviour to help the BMX business organise and carry out important decisions in the marketing mix ie. new branch and product launches, pricing strategies and other marketing activities/services.

Principal Responsibilities:

  • In line with the brand and marketing strategy you will gather and analyse sales and customer data that will enable business decisions.

  • Helping the business achieve its objectives and improve the integrated online/offline marketing, advertising, PR, events and national campaigns to generate profit and ROI.

  • Interpret data and identify new opportunities with the wider marketing team to improve brand engagement.

  • Presenting back in a clear, engaging and confident manner to stakeholders of all levels across the business.

  • Support the marketing strategy in efficiently converting data into effective scenarios to improve customer segmentation (geographic, demographic, behavioural, psychographic)

  • Provide robust information to formulate CRM initiatives with direction from Head of Marketing & guidance from line manager.

  • Develop campaign metrics, data management processes adhering to all relevant Data Protection.

Along with the above, you’ll also have:

  • Graduate Level or equivalent.

  • 1-2 years industry or related industry marketing experience.

  • Able to use sales reporting software. Comfortable reporting and manipulating large amounts of data.

  • Excellent verbal and written communication skills.

  • Highly organised

  • Excellent eye for detail

What we can offer you?

With your strive to succeed, you can expect to be rewarded with a full package of benefits on top of continued development as you grow within the business.

Benchmarx are part of Travis Perkins plc who have been recognised as one of Britain’s top employers since 2010.

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